Whether plain or with gemstones, the Kim Raymond x Merrack & Co collection will appeal to fans of espadrilles, writes Kasmiah Mustapha
IF you are a fan of espadrilles by local footwear Merrack & Co, you will love its latest collection.
A collaboration with stylist Kim Raymond, the footwear is adorned with gemstones and pearls, giving them a fancy look.
With velvet as the fabric, the Kim Raymond x Merrack & Co has two styles — Black Edition and Holiday Collection.
If you like black — Raymond's signature colour — the Black Edition offers three models.
You can choose plain espadrilles or those embellished with gemstones and pearls. The plain black is also available for men. The Black Edition is described as classy and casual for women who long for footwear that can take them from day to night.
Designed for the year-end celebrations, the Holiday Collection features two colours — champagne and silver with colourful gemstones.
Raymond says she is a long-time fan of espadrilles, as they are comfortable and easy to slip on. She also loves that the espadrilles come in many colours and designs.
When she found that Merrack & Co is a local brand, she wanted to work with it.
"I collaborated with the brand because I thought it would be great to come out with my own collection. I chose the material and embellishments while Intan and Fauzana came up with different designs.
"I chose velvet because it has a lush look and classy feel. We use better quality materials and embellishment because we want the shoes to be not only stylish, but also sturdy.
"I love seeing people dress up and the different ways they style themselves. With this collection I get to see how people style shoes that I played a part in creating. If all goes well, I hope to work with the girls again."
PRACTICAL YET STYLISH
Merrack & Co art director Fauzana Sidek says through this limited edition, fans of the brand's espadrilles have the opportunity to experience Raymond's exclusive touch.
"We have always admired Kim's effort less style and we know her love for espadrilles. These are the reasons why we want to work with her."
The collection combines Raymond's love of the practical yet stylish with a touch of luxury, which is a first for Merrack & Co, says creative director and co-founder Intan Khalid.
"We worked closely together to match her style and identity. Kim chose the fabric as she loves velvet. She also loves pearls and gems, and we incorporated all these elements into the shoes.
"With the right fabric and embellishment, the shoes have a high end look, especially as we also provide a silk pouch for each pair. Clearly it is different from our normal style."
This is Merrack & Co's second collaboration with local designers. Last year the brand teamed up with local label InnaiRed for the Rio Bonita collection.
The Kim Raymond x Merrack & Co (Black Collection) is now available. The Holiday Collection is available at the end of next month on merrack.com. Prices range from RM219 to RM379.